Omnitype
Everything you need to make your desk setup one of a kind.
Consumer Electronics • 2022
Metrics
Revenue: $1,000,000+
Units Sold: 12,000+
Sales Period: 30 days
Project
Inspired by Norse Mythology, GMK Norse is the result of the resurgence of Vikings and Norse Mythology in pop culture in recent years. This has come in the form of TV shows, movies, and video games that sparked the idea to make this set. The warm white legends, deep indigo modifiers, and grey-brown alphas keys are the colors that we felt best captured the theme of this set, along with the brand new to GMK, double-shot Runic sub-legends.
Brand
Omnitype is known for standout keycap designs and original design work, earning strong praise across the mechanical keyboard hobby and relevant communities. They have been home to some of the best-selling sets, combining a mix of in-house design and community talent. For this project, we were the latter, achieving one of the most commercially successful sales runs in the niche.
