We set out to create a brand identity that felt warm, playful, and easy to trust, without overexplaining the idea behind Branded Independent. The final mark strikes that balance by echoing a familiar play button, which naturally connects to social media, while also forming the initials B.I. in a simple, recognizable way. Paired with a friendly wordmark, the identity feels approachable and dependable, giving the studio a look that supports how they work with their clients.