Bella’s Pizza in Long Branch asked us to rebrand their shop with a cleaner, more modern identity while preserving the warm, familiar feel customers love. We refreshed their visuals and typography with the clear goal that no soul or personality would be lost, maintaining the pizzeria’s deep connection to its customers, the friendship-driven atmosphere created by the owners and staff, and a strong tie to the client’s Sicilian roots, which was imperative to protect throughout the rebrand.